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Insights, Trends, and Tips for Custom Printing and Apparel
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Learn how businesses, teams, and brands in San Francisco, Sonoma County, and Marin County create high-quality custom apparel and promotional merchandise.
Plastisol Ink vs. Water Based Ink: What’s Different?
By: Kaitlyn Ingram, May 15, 2017 So, what is the deal with plastisol versus water based ink? Ink is one of the most used products when you are screen printing. For a long time plastisol inks were the most common choice since water based inks were more difficult to...
THE MARKETING POWER OF A T-SHIRT
By: Cameron Herold, BackPocket COO When it comes to marketing, a lot of entrepreneurs focus only on swinging for the fences and hitting a homerun. This usually ends up in a lot of expensive, often ineffective, marketing efforts such as TV commercials and magazine ads....
The Fashion Industry and Ethical Production
By: Rogier Ducloo, April 06, 2018 The fashion industry does not have the best reputation when it comes to ethical production. In many areas of the world where fashion is produced, people experience major amounts of social injustice. The people that live in these...